About This Course

This course is a standalone crash course on how to build a strategic communications campaign around human rights issues.

It will introduce you to some basic principles based on the so-called G.A.M.E. Plan methodology. The G.A.M.E. Plan walks you through 1) Goal setting, 2) Audience and segmentation, 3) Messaging, 4) Engagement strategies.

The course is meant for entry-level communications staff, or for staffers who work at different field (advocacy, legal or development) and want to better understand how communications work.

The course content is delivered through a series of short videos, with additional guidance and examples in text, as well as quizzes you can work through to check how much you’ve learnt.

Each unit has a video of roughly 5 minutes in length, followed by a short quiz on the content of that unit, meaning the entire course can be completed carefully in roughly 30 - 40 minutes.

You will receive a diploma certifying your training within one month of completing the course.

For more tips and guidance check out the messaging guides available on our website at www.liberties.eu.

For inquires related to knowledge hub courses, please contact us: knowledgehub at liberties dot eu

This course is made possible by funding from the European Union.